The current state of forests that differ between the world and Japan

In the world, 4 billion hectares of forest, which occupies 30% of the earth's land area, is lost 13 million hectares annually. Causes include illegal logging, climate change fires, and non-traditional burnt farming.
Central Africa, Central Asia, and South America are the regions where forest decline is particularly severe.
The role of forests is to absorb carbon dioxide, to serve as a natural filtration device, and to prevent sediment-related disasters in the areas related to the safety of our lives, which are indispensable to the global environment.

On the other hand, Japan is a forest powerhouse with the third highest forest rate in the world among developed countries.

However, due to the increase in cheap imported timber that started around 1960, the use of domestic timber has decreased, and as a result, Japanese forests have been left unattended and have become old forests without proper thinning. It has become.
Thinning is one of the most important cares for young and still short trees to take in enough sunlight and grow thick and large.
Even if excessive logging is out of the question, the cycle of properly thinning forests by human hands, making good use of thinned wood, and planting new trees in anticipation of the future 30 to 50 years from now. If it is not done, it will not be able to fully fulfill its function.

Our efforts

So, returning to the question at the beginning, wooden straws save the forest firmly. Not only that, but it also leads to the reduction of plastic waste, which is a wonderful initiative.

HAND in HAND has launched the idea of ​​"I want to help expand the efforts of wooden straws to everything that can be made of wood."
Incorporating domestic wood products such as furniture and other interiors, kitchen utensils, daily necessities, and toys can contribute to the reduction of forests in the world and the aging of Japanese forests.
In addition, the consumption experience is designed so that by donating a part of the product sales to the tree planting business and forest conservation groups, it will lead to the growth of a new forest with an eye on the future. ..

In addition, domestic wood does not require the use of chemicals such as insect repellents and preservatives during transportation, and of course, wood grown in Japan is used, so products suitable for the Japanese environment are completed. It can also be said that it is safer and more secure.

To the world of holding hands

Each one may be a small initiative, but having an interest is also a good social contribution, and I think it is also true that everything starts from there.
HAND in HAND = Please enjoy the consumption experience of holding hands.